The first item, you must remember is that email marketing is just a tool, not - A new concept of doing business as Web 2. 0, but a time to test the method for generating profits dipped. In other words, email marketing is like any other management tool online - affiliate programs, publicity, pay per click, sales letters, mini-sites - one of many assets at your disposal. What makes email marketing interesting (and important) is the emphasis on building a positive relationship with their customers. From the perspective of marketing, email marketing is simply an online extension of the principle of traditional marketing with the acquisition of "prospects" to make their data and send promotional information via email. Think of product catalogs, magazine subscriptions (advertising in magazines is the subject of "promotion") and newspapers (ads) - all involve the same two steps: * the acquisition of information can contact (either by providing a gift or a discount, or wondering). * Send regular promotional offers to list "- a collection of prospects whose details you have. This is ridiculously simple. There are several levels of increasing depth on the subject (and we all now and in the next two lessons ), but the gist of it. The question that immediately comes to this is: What motivation is the prospect that in the first place to provide contact information and, secondly, to buy products that are listed for it? No at all. Be aware of the social support - if you go to a complete stranger and ask them to give their name and email (or worse, your home, also) so you can send email messages about what buy, your success will be very, very fine. Instead, you should give the prospect a reason to deliver to your email. More information even been told his name. And even better reason for the permission to send any type of product or service promotions In other words, you must use the principles of permission marketing. " (A term popularized by Seth Godin) - provide the perspective of a value proposition enough to consider giving permission to "market" as I sell. This leads to the first principle of email marketing: First, give some something she respects and appreciates subscribers. Value creation. Everyone has problems. Everyone is looking for answers to these problems. Marketing - effective marketing - is positioning its product as the solution to a particular problem. Combine this with the first principle of email marketing, and you have a situation where his first task is to create value perspectives. In some cases, the "promise" and "evidence" of a solution may be enough (as a sales letter.) In other cases, you may want to try to provide a low-tech solution in the form of providing information and create value continuously over time giving more and more of your prospects (like a newsletter). Email marketing is all about providing useful information to its subscribers. The first thing I encourage them to give their email address with the promise of a solution to their problems (for example, a brief market report real estate investors, if you are pointing). In turn, this means that the authorization given by the subscriber so you can send more information by e-mail. The core of this process is useful, relevant information. The information that the subscriber is interested in information that the customer needs. Now, many traders are a hash of providing valuable information and focus on the "sale" to the list. Not that error. You first priority is to develop a trusting relationship with your subscribers - is only possible if you learn to give first. Building trust. Once you've learned to give, you are ready to build your "list" using one or more of several techniques for generating leads, all of which involve driving traffic to a landing page "special" to make "Information on the court" (as opposed to a sales pitch) and asked the name of perspective, and e-mail. But building your list is not the only thing to do. Almost at the same time, from the time you convinced someone to give your email address, you're on the road to building a positive relationship with your list. A relationship based on trust, where trust may include the following: * Your subscribers consider you an expert in your field (and therefore a person you are inclined to believe and listen). * Your customers will trust you implicitly to treat them fairly - this is the result of the commitment to give first and then sell them. In other words, investing time and effort on your list and make the show. * Your subscribers expect quality from you, and, by extension, consider all that promote products or services so valuable. This trust is paramount in email marketing. If you can not win the confidence of its subscribers, who respond to its product offerings (if you sell something of value and not just trash), and possibly make you rich. The money is actually on the list. In the third lesson in this series which discuss strategies for advanced email marketing, I will discuss in detail how you can follow the easy steps to ensure that its subscribers of its confidence, and also a list of things that can break trust (s that is NOT a checklist). Regular customers. The greatest value in email marketing is that regular customers. In other words, through email marketing, you can send to your list of promotions mainly produced regularly and keep making money the same basic list of subscribers. Of course it is a bit more complicated, but the principle of acquiring regular customers is instructive because it highlights an important fact about business: You can market different products to the same group of people. If the correct position for a period of time, you have a situation in which a certain group of people to buy new products every few months. Now works, but only if you can identify your target market and create products and services that are the answers to the types of problems their customers need solutions. Otherwise, leading to dissatisfaction of subscribers and a cold list - a List of subscribers who are not interested in your emails, I will not buy what they sell and generally ignoring your emails. Create a list, you can contact them again and again benefits still need a lot to create and maintain. Much of the establishment of regular customers in email marketing is to maintain a long term relationship with your list - this is to provide regular information useful to their subscribers. Following email marketing, remember that other marketing rules still apply - if you do not give their customers what they want, they will not drag my website (or in this case, on its list) more.
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